[Beauty Corner - 19] PREVIEW : Lacoste Eau de Lacoste L.12.12 Pour Elle Perfume.
Apakah kamu suka parfum? Saya, suka. Pada postingan kali ini, saya akan membahas parfum yang mungkin mereknya nggak asing di hidup kamu. And especially in this post, I should switch my language into English. Happy reading :)
AN ICONIC LACOSTE GARMENT INSPIRES A TRIO OF FREE-THINKING FRAGRANCES
Lacoste has launched Eau de Lacoste L.12.12 Pour Elle, a new trio of fragrances for women. Eau de Lacoste L.12.12 Pour Elle is the feminine counterpart to the Eau de Lacoste L.12.12 collection, currently featuring six color-coded scents for men.
THE FRAGRANCES :
A pleated skirt can be given a unique twist according to the woman wearing it. This freedom of expression also applies to the fragrances, which reflect three facets of the LACOSTE woman. Around a shared floral jasmine note echoing the timeless feel of a LACOSTE piece, three lively scent structures reflect very different moods - Elegant, Sparkling and Natural - to suit the wearer and the moment.
THE PACKAGING :
The iconic LACOSTE colours and the crocodile logo dressed up with more delicate tones to create the new palette of the EAU DE LACOSTE L.12.12 Pour Elle collection. The EAU DE LACOSTE L.12.12 Pour Elle flacons mirror the streamlined shape of their male equivalent, EAU DE LACOSTE L.12.12, with a lighter, more rounded look.
THE CAMPAIGN :
Freedom, beauty and movement were the keywords for this campaign. In the TV version, the pleated skirt enjoys a playful dance to the sounds of Gloria Jones’ timeless classic, Tainted Love. The skirt shimmies to reveal the three flacons in a fun-filled visual choreography echoing the masculine version of the film. The print campaign was shot in LA by British fashion photographer Jacob Sutton, who chose to express the personality of the three fragrances through the sense of movement captured in each image.
Eau de Lacoste L.12.12 Pour Elle Natural
"Uplifting, authentic, warm - amd yet constantly surprising"
with raspberry leaves, mandarin, pineapple, cococonut accord wraps its warming feel around a delicate construction . The powdery notes of orris bring a long-lasting soul to a fresh, light scent. Discreet yet addictive.
EAU DE LACOSTE L.12.12 Pour Elle Natural Eau de Toilette 30ML, 50 ML, 90 ML Shower Gel
Price : Lacoste L.12.12 Pour Elle Natural EDT 90ml IDR 995,000
Eau de Lacoste L.12.12 Pour Elle Elegant
"Effortless, confident, classic but always fresh and relevant"
with citrus oils, cassis bud, pink pepper, mimosa. Will give an instant feel of brightness, mellowed as mimosa brings its softness and femininity to the mix. Base notes of vetiver add a further warm sensuality, with vetiver’s masculinity giving an added edge.
EAU DE LACOSTE L.12.12 Pour Elle Elegant Eau de Toilette 30ML, 50 ML, 90 ML Shower Gel
Price : Lacoste L.12.12 Pour Elle Elegant EDT 90ml IDR 995,000
Eau de Lacoste L.12.12 Pour Elle Sparkling
"Sweet and playful with an edge of attitude «à la française»"
with fruits, spices, macaron and patchouli. There is more than a hint of LACOSTE’s French roots in the playful sweet note of macaron at the heart of this scent. Top notes of fruit and spice provide sparkle with an edge, while patchouli adds its sophistication as a base note to this irresistible creation.
EAU DE LACOSTE L.12.12 Pour Elle Sparkling Eau de Toilette 30ML, 50 ML, 90 ML Shower Gel
Price :Lacoste L.12.12 Pour Elle Sparkling EDT 90ml IDR 995,000
Inspired by Tennis Skirt :
On the tennis courts of the 1920s, René Lacoste was not the only pioneer. While the French visionary developed his own forward-thinking designs, including the now legendary L.12.12 polo shirt allowing him freedom of motion and an enhanced performance during his games, women players were also aiming for freedom, breaking with convention along the way. By shortening the hems on their pleated skirts, these women followed Lacoste’s lead, combining greater freedom of movement with a radical style statement for the time.
Today, the effortless sophistication of the pleated tennis skirt makes it the iconic design of LACOSTE’s feminine range. With EAU DE LACOSTE L.12.12 embodying the spirit of the polo shirt, the pleated skirt is the inspiration for the new EAU DE LACOSTE L.12.12 Pour Elle trio of fragrances. A constant within LACOSTE’s collections, the pleated skirt displays its freedom to move ahead and its timeless modernity.
Lacoste Eau de Lacoste L.12.12 Pour Elle Natural, Elegant and Sparkling are available in 90 ml Eau de Toilette.